PUMA
Our team served as PUMA’s materials experts from start to finish. We began with an intensive analysis of materials usage, fabrication methods and sustainable processes, and followed through to materials sourcing and manufacturing support. We developed The Clever Little Bag – an ingenious solution that replaces the cardboard shoebox with a bag that allowed PUMA to reduce cardboard, energy, water and diesel consumption.
PUMA achieved an over 65% reduction of cardboard material, plus a saving of 500,000 liters of diesel, 1 million liters of water, 8500 tons of paper and 20 million megajoules of electricity.
What We Did
Design for Manufacturing Support
Materiality
Sourcing
Sustainability Strategy
What may seem like a simple change was in fact a lengthy and complex challenge. Material ConneXion was an integral advisor guiding us through that process. That was just the beginning. PUMA will continue to partner with [Material ConneXion] in the future as we explore new ways to mitigate our environmental impact.
Antonio Bertone, Chief Marketing Officer, PUMA
